Retail Store Visual Merchandising
FRANKIE4 Footwear
FRANKIE4 Footwear is an Australian footwear company breaking into the US market. When they opened their first US retail store I led the process of designing and managing print production for all of the large scale visual merchandising around the store.
While primarily focusing on seasonal campaign imagery to capture attention and sell the lifestyle, also included in the final product was a large scale diagram explaining the science behind the footwear construction, as well as a quote from the founder. Combined, the suite of graphics told the story of FRANKIE4 to customers in a new market.
Project
Design and produce visual merchandising for FRANKIE4 retail store
Role
Graphic designer, print-production manager
User Group
In-person FRANKIE4 retail customers, primarily new to the brand
On-Site Imagery
